# Visibility Scorecard    Quantify Your Brand’s AI Visibility Gap

This canvas helps you assign a score to each tested prompt from Template 6.1, using match quality, competitor presence, and SERP performance. Spot hidden visibility gaps, identify outperforming rivals, and prioritize updates for prompts with low brand coverage.

[Download the Canvas](/content/templates/visibility-scorecard/#intent-prompt/index.html)

## Why Prompt Mining Is the First Step of GEO

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AI platforms don’t show clear “rankings” — but patterns emerge over prompts.

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This canvas reveals how often you’re cited vs. competitors and whether your content is aligned with prompt phrasing.

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Helps track brand visibility over time and pinpoint low-visibility, high-value prompts.

This is how you move from anecdotal visibility testing to score-based decisions.

## Key Benefits

#### Prompt-Level Scoring

Measure how well each prompt aligns with your content and citations.

#### Visibility Delta Tracking

Score visibility changes over time for any prompt, platform, or format.

#### Competitor Comparison

Know how often you’re cited vs. how often competitors are.

#### Prioritize Fixes

Highlight low-performing prompts worth reformatting or optimizing.

#### Bridge LLM + SEO Gaps

Include SERP visibility to align your traditional SEO and AI scores.

## How to Use This Canvas

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#### Start with a Prompt ID

Use a tested prompt from the Prompt Visibility Log and assess how much of the query your content covers (coverage % + match %).

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#### Track Brand Visibility

List your top 5 appearances across AI or search platforms and note position, format, and visibility.

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#### Benchmark Competitors

Enter competitor coverage %, log who’s appearing instead of you, and use SERP tools to measure share-of-voice.

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#### Calculate and Update

Combine visibility metrics into a delta score, and log the last test date to track performance over time.

## What’s Inside the Canvas?

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#### Prompt ID

Pulled from Template 6.1

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#### Prompt Match %

How closely it mirrors exact phrasing and structure

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#### Competitor Coverage %

How often others are mentioned instead

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#### Visibility Delta Score

Weighted score showing gap or win

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#### Query Coverage %

How much of the prompt your content addresses

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#### Top 5 Appearances

Where your brand shows up (block, platform)

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#### SERP Share-of-Voice

Traditional SEO ranking data

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#### Last Test Date

Timestamp to track recency of data

## Get Your Free Prompt Mining Canvas

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## Who Should Use This?

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#### AI Visibility Analysts

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#### SEO/GEO Managers

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#### Content Strategists

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#### Competitive Research Teams

#### Marketing Leaders

## Frequently Asked Questions (FAQs)

###### Q: What’s the difference between Prompt Match and Query Coverage?

A: Query Coverage is topical completeness; Prompt Match is how closely your content matches the user phrasing and syntax.

###### Q: Should this replace SERP tracking?

A: No — it complements it. This is for GenAI prompts; traditional SERPs still matter.

###### Q: Why use both competitor % and delta score?

A: One shows where you lose, the other shows how much visibility you’re missing.

###### Q: Can this score be automated?

A: Yes — future versions can integrate with LLM test automation or prompt logs.

## Explore More Templates

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#### Prompt Visibility Testing Log

Capture raw brand visibility

[View Template](/content/templates/visibility-scorecard/index.html)

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#### Entity Optimization Canvas

Fix what’s missing from AI answers

[View Template](/content/templates/visibility-scorecard/index.html)

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#### High-Intent Prompt Bank

Source new high-value prompts

[View Template](/content/templates/visibility-scorecard/index.html)

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#### Prompt Mining Canvas

Create your prompt inventory from user behavior

[View Template](/content/templates/visibility-scorecard/index.html)